How Do You Turn a Skeptic Into a Customer?

Adella Pasos
3 min readFeb 26, 2025

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How Would You Sell Your Retail Business in 60 Seconds?

Imagine walking into a store for the first time. You’re interested, maybe even excited, but then — things start to go wrong. The checkout line is slow, the product you wanted is out of stock, and the cashier seems overwhelmed trying to manage the register and answer questions at the same time. I’ve been there, and I’m sure you have too. That kind of experience makes customers think twice about coming back, no matter how great the products are.

Now, flip the script. Imagine someone walks into your store for the first time. You have 60 seconds — just one minute — to sell them on why they should shop with you. How would you convince them that your store is different? That you offer something better? That their experience here will be smooth, enjoyable, and worth repeating?

See How Square POS Can Fix It Today!

Make Your Pitch More Than Just Words

Your pitch isn’t just what you say — it’s what customers experience. No matter how compelling your story is, if your operations don’t back it up, customers will feel the disconnect. That’s why a seamless shopping experience is just as important as the message you deliver.

That’s where Square POS comes in. It’s not just about processing payments — it’s about creating an effortless customer journey from start to finish. When checkout is quick, inventory is up to date, and customer preferences are remembered, you’re not just talking about great service — you’re delivering it.

Stand Out by Focusing on What Matters

I’ve walked into plenty of stores that had great products but a frustrating experience. The question is, how does your store stand out?

  • Is your checkout process smooth and fast, or do customers wait in long lines?
  • Do you always have bestsellers in stock, or do customers leave disappointed?
  • Can customers feel that you genuinely care, or is the experience forgettable?

If you want people to shop with you instead of somewhere else, these details matter. Customers don’t just remember what they bought — they remember how they felt while shopping.

Give Customers a Reason to Come Back

You’ve probably had experiences where a business just “got it right.” Where everything from checkout to service was effortless. And when that happens, you don’t just buy — you come back. You recommend it to friends. You become a loyal customer.

That’s the experience you want to create. And when you have a system that helps you run things smoothly — whether it’s fast, easy payments, real-time inventory tracking, or building better customer relationships — it’s easier to focus on what really matters: delivering an experience worth remembering.

So, if you had just 60 seconds to sell your business, what would you say? More importantly, how would you prove it?

With Square POS, your business speaks for itself.

Stop Losing Sales to Bad Checkout Experiences — See How Square POS Can Fix It Today!

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Adella Pasos
Adella Pasos

Written by Adella Pasos

Hi! My name is Adella. I’m a business coach and consultant who helps companies grow. Subscribe to my blog for topics on business, strategy, marketing & sales.

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