How Marketing Can Impact Patient Acquisition and Retention in Dental Practices

Adella Pasos
3 min readJan 26, 2023


Marketing is essential for the success of any dental practice. It helps to attract new patients and retain existing ones, which is essential for the long-term sustainability of the business. Industry statistics and data highlight the importance of marketing for dental practices and the potential impact on patient acquisition and retention.

According to a study by the American Dental Association, approximately 70% of patients use the internet to find a new dental practice. This highlights the importance of having a strong online presence and effective digital marketing strategies in place to reach potential patients.

Another study found that practices that invest in marketing efforts have an average of 30% more new patients and 15% more returning patients than practices that do not invest in marketing. This shows that marketing can have a significant impact on patient acquisition and retention.

In addition to digital marketing, traditional marketing efforts such as direct mail and print advertising can also be effective in reaching potential patients. A study found that direct mail had a response rate of 4.9%, while print advertising had a response rate of 1.5%. This highlights the importance of using a multi-channel approach to reach potential patients through a combination of online and offline marketing efforts.

The use of patient reviews and word of mouth is also a powerful marketing tool. A study found that 72% of patients trust online reviews as much as personal recommendations. This highlights the importance of encouraging satisfied patients to leave positive reviews, which can help attract new patients.

In conclusion, industry statistics and data demonstrate the importance of marketing for dental practices and the potential impact on patient acquisition and retention. By investing in effective marketing strategies, practices can reach potential patients, improve patient acquisition, and retain existing patients, all of which are essential for the long-term success and sustainability of the business.

A dental practice marketing plan template is available for purchase here

About Adella Pasos

This Entrepreneur and Marketing Expert has shared her passion for growing brands from the ground up. She’s worked with Startups, Small Businesses, Fortune 500 Corporations and Entertainment Talent to help them recognize the value of marketing, and give her clients the ability to access their niche market via online, social media, mobile, merchandising, and events.

She hosts the What’s Your Game Plan TV show features: Free Expert Advice, and Growth strategies for Business Owners Across the Globe. Access thousands of FREE Tips, Trends & Tools to Move Your Business Forward! For more information about Adella Pasos and to see her latest videos, visit her YouTube channel at

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Adella Pasos

Hi! My name is Adella. I’m a business coach and consultant who helps companies grow. Subscribe to my blog for topics on business, strategy, marketing & sales.