How patients find a dental practice through their marketing efforts
In today’s digital age, more and more patients are turning to the internet to find a dental practice that meets their needs. According to a study by the American Dental Association, approximately 70% of patients use the internet to find a new dental practice. This is why it’s essential for dental practices to have a strong online presence and effective marketing strategies in place to attract new patients.
One way to measure the success of a dental practice’s marketing efforts is by tracking the number of new patients acquired through different channels. A practice can track how many new patients were acquired through their website, social media, email marketing, referral program, and other marketing efforts. This information can help the practice to identify which marketing channels are most effective and where to allocate more resources.
For example, if a practice finds that most new patients are acquired through their website, they may choose to invest more in website optimization and search engine optimization (SEO) to improve their online visibility and reach more potential patients.
Another way to measure the success of a practice’s marketing efforts is by tracking the return on investment (ROI) of different marketing channels. This helps the practice to identify which marketing efforts are generating the most revenue and which ones are not. For example, if a practice finds that a specific marketing campaign generated a high number of new patients, but the return on investment was low, they may choose to adjust or discontinue that campaign.
It’s important to note that the number of new patients acquired through marketing efforts can vary depending on various factors such as location, competition, target audience, and marketing budget. A practice with a larger budget may acquire more patients through paid advertising, while a practice with a smaller budget may acquire more patients through organic search and social media.
In conclusion, tracking the number of new patients acquired through marketing efforts is an essential step in evaluating the success of a dental practice’s marketing strategies. By regularly monitoring and analyzing these metrics, practices can identify areas of improvement, optimize their marketing efforts, and ultimately increase patient acquisition and revenue.
A dental practice marketing plan template is available for purchase here
About Adella Pasos
This Entrepreneur and Marketing Expert has shared her passion for growing brands from the ground up. She’s worked with Startups, Small Businesses, Fortune 500 Corporations and Entertainment Talent to help them recognize the value of marketing, and give her clients the ability to access their niche market via online, social media, mobile, merchandising, and events.
She hosts the What’s Your Game Plan TV show features: Free Expert Advice, and Growth strategies for Business Owners Across the Globe. Access thousands of FREE Tips, Trends & Tools to Move Your Business Forward! For more information about Adella Pasos and to see her latest videos, visit her YouTube channel at https://www.youtube.com/c/Askadella
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