What are the fundamentals of a good idea?

Adella Pasos
2 min readMay 9, 2023

The fundamentals of a good idea are rooted in its potential to solve a problem, meet a need, or create value for a specific audience or market. Here are some key factors that contribute to a good idea:

  1. Problem-solving: A good idea addresses a specific problem or challenge faced by a particular audience or market. It provides a solution that is innovative, efficient, and effective.
  2. Market viability: A good idea must have a potential market that is large enough to support a sustainable business. This includes understanding the target market’s needs, pain points, and willingness to pay for a solution.
  3. Competitive advantage: A good idea should have a unique selling point or competitive advantage that sets it apart from existing solutions in the market. This can include factors such as superior technology, lower cost, or better user experience.
  4. Scalability: A good idea should have the potential to scale and grow over time, both in terms of its customer base and its revenue streams. This may involve expanding to new markets, offering new products or services, or diversifying revenue streams.
  5. Feasibility: A good idea must be feasible and practical to execute. This includes having the necessary resources, expertise, and infrastructure to bring the idea to life, as well as understanding the regulatory and legal requirements involved.

By considering these factors when developing and evaluating ideas, entrepreneurs and innovators can increase their chances of success and create value for their customers and stakeholders.

I own a channel where I discuss these topics. Watching some of the videos is a good place to start. best of luck! https://www.youtube.com/c/Askadella



Adella Pasos

Hi! My name is Adella. I’m a business coach and consultant who helps companies grow. Subscribe to my blog for topics on business, strategy, marketing & sales.